Qu: When is the right time to rebrand?

Qu: When is the right time to rebrand?

When is the right time to rebrand? It’s a question I’ve been asked a few times. My short go to answer is: When your brand is not feeling aligned to you, Or you’re feeling like it isn’t representing you, Or if you feel like you aren’t attracting the right...
The impact of colour on Branding

The impact of colour on Branding

Each colour evokes an emotion! I have spoken about the impact that colour has on your branding, and this week, I did a test – I wanted to see what the reaction would be to Pantone’s “colour of the year” [which is the very luscious GREENERY...