A letter to mom…

A letter to mom…

I remember feeling mesmerised. I used to love listening to your stories. As a young girl, you’d often share stories with me, sometimes they were from books, occasionally they were made up, and often times they were just about some random happenings from your day. I...
It’s a Brand Take Over | with Kate Crocco

It’s a Brand Take Over | with Kate Crocco

Hey Confident Ladies! Last week I had the honour of taking over Kate Crocco’s Confident Ladies Club Facebook Group for the week. and by take over… I mean take ooovvveeerrr. I was “kate” for the week! #HowCool   Considering I had created...
Qu: When is the right time to rebrand?

Qu: When is the right time to rebrand?

When is the right time to rebrand? It’s a question I’ve been asked a few times. My short go to answer is: When your brand is not feeling aligned to you, Or you’re feeling like it isn’t representing you, Or if you feel like you aren’t attracting the right...
The impact of colour on Branding

The impact of colour on Branding

Each colour evokes an emotion! I have spoken about the impact that colour has on your branding, and this week, I did a test – I wanted to see what the reaction would be to Pantone’s “colour of the year” [which is the very luscious GREENERY...