Each colour evokes an emotion!
I have spoken about the impact that colour has on your branding, and this week, I did a test – I wanted to see what the reaction would be to Pantone’s “colour of the year” [which is the very luscious GREENERY BTW].
Let me first introduce you to GREENERY [the colour I tested]:
On it’s own, Greenery evokes a ton of emotion!
Pantone describes it as…
“A refreshing and revitalising shade,
Greenery is symbolic of new beginnings”
I asked a bunch of entrepreneurs, creatives, and heart centered ladies what emotion this green evoked for them, and this is what they said:
I’d have to say green makes me feel fresh and energised.
I feel hopeful
That’s my emoji of choice for mischievous. Green reminds me of Ireland and in turn faeries!
Its Fresh and organic
makes me go wheeeee! I love how fresh it feels
😊🤔 I only really love green in plant form.
Yes…fresh and clean… new spring beginnings!
Green makes me happy , it’s my fave color
growth is my word for the year so I love it 🌱
Love it 😍 its tranquil and calm x
greenery makes me think of all the life I want to add to our home!!
Green energy recycling
It’s so pretty!
and… all of these emoticons were shared with me, and I really love some of these stickers too!!!
Yip… Greenery pulls out some fabulous emotions #NoDoubt!
Why am I showing you all of this?
Because one colour – can evoke a mountain of emotions.
So when you’re thinking of your brand, you need to think about the emotions that colour will evoke in your ideal clients!
It’s gets a bit more complicated though…
Because one colour on it’s own sends a message.
But one colour in a different setting, has a different feel!
Take a look at these two images:
Moodboards + Colour
That’s why the images I select for my clients moodboard – can really impact the colour we opt for – when deciding on their brand
These new colours suddenly give greenery a very different feel!
Here’s what that difference could look like in Social media imagery:
In Branding – your colour recipe is pretty critical!
with over a million choices, it can feel a little overwhelming to get your colours juuuusssttt right, so that you evoke the right emotions in the right clients!
Colour mixing… is like brand “fine art”!
Want to tackle it on your own?
Then here is some “light” reading on colour and branding to help you get started:
Want a little help with your own branding?
Then take a look at the treats in my store gorgeous!