I’m Emma Weise
A fresh thinking Brand Strategist, lover of coffee, beauty + quality [like well packaged gin bottles, artisinal ice-cream, and pretty stationery]
– who loves making a global impact – whilst living the country life in South Africa.
I’m also the owner of FreshSage.
The first question I’m asked is…”Why FreshSage?“
When I started exploring a name for my business,
it was when personal brands were still emerging.
Whilst I liked the idea of the personal brand,
I knew I wanted a name that was separate enough from me,
in case I decided to sell it up one day
[and retire on an island drinking G+T’s as I watch the sun go down].
I also wanted my name to reflect me,
and what I do
[because, after all…my business is essentially based on my thinking and skills].
Besides loving the color sage, with my surname meaning “wise”
– the “sage advice” concept fitted in quite well with my personality.
But I’m not a boring, or stuff, or dated…
so it needed to feel more creative… more fresh!
Et Voila! FreshSage was born!
I was called to make
a big impact
but after working my way up the corporate ladder, being on an exec team,
and looking around at “what next”, I knew that this was a dream job
…for someone else.
it was time
for something fresh!
I knew that I wanted something more in life.
and if you think that this is the part in my story where I tell you I went on my own
and created a 10 figure business from minute one… you’re wrong!
My journey is a beautiful mess
with many twists.
I had to find my confidence first. I had to find “me”.
So my journey is filled with a few flopped recipes
[like the time I thought that doing the same thing I did in corporate
– would be a great + really safe business model], many recipe tweaks
[each time discovering a new special ingredient to add to my pantry]…
from business strategy, to internal branding
[and all the creative work behind it], to finally discovering external branding
plenty and plenty of hours of research, a few drops of tears
+ many bunches of courage.
and after all of that
I discovered my blend of awesome.
I adore seeing women confidently step into their purpose!
so I created a brand agency, that delves deep + extracts the essence of the CEO, blending it mindfully into the brand they are sharing with the world.
so who is emma?
here are some quick + tasty nuggets to sum up who I am…
I am… a wife to my high school sweetheart,
and a mom to Nathan [affectionately referred to as kidlet],
and we are all living the country life in South Africa with our previously feral [now super tame] cat.
When I’m not helping others as a brand strategist, I’m also busy working to rebrand our town [and sit on the local tourism board] and I run a bnb with hubby.
Helping women find their confidence. Low self-esteem, mindset, and the mind behind the person fascinate me!
Finding beauty in the ordinary + using my creativity to solve problems + exploring all the talents God gave me!
Finding balance, getting back to slow living + cooking things from scratch.
Courageous entrepreneurship – and what it takes to build a successful business with heart.
clean design that is balanced and warmed with texture… The color sage blue [and neutrals and lots of grey]
Ccoooofffeeee!!!! and real conversations + writing or sharing my thoughts and ideas.
Good quality products… like wine, bubbles, chocolate, ice-cream [did I mention coffee??]
I’m resourceful… so much so, that I organised my mom’s engagement diamonds for her!
I claim that my good “eye” comes from my creative family and french mauritian heritage [oh, and I only spoke french till I was 3, then I learnt english].
I have lived in a variety of town + city sizes… and have easily moved over 20 times in my life [coping with change… anyone?]