What is a brand experience?

Your Brand Experience [BX] is best described as the entire experience you design for your brand >

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What is a brand experience

A brand experience is the strategic design that determines how you want your customers to experience the positioning of your brand.

Once you have determined how your business will be positioned in its particular market, you then need to ensure that you design a consistent experience at every touchpoint the client has with your brand.

Why is a brand experience important?

The experience you create for your clients is a key determining factor in why they chose your offering over someone elses.

Your experience will help you stand out in your current market + it builds trust with your clients at every touchpoint within the customer journey.

How is a brand experience different to a customer experience?

The brand experience determines how you want to be perceived [and positioned in your market] + the kind of experience you want your clients to have.

The customer experience is linked to the practical experience they have when they are in that buying journey – and the impression they get / the experience they have with your brand.

Both are equally important, and therefore need to work together – in order to create a consistent experience that turns clients into repeat customers [and raving fans].

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What is a brand experience agency?

A brand experience agency like ours, will spend time unpacking all the elements of your brand, reviewing what works, consulting on opportunities, and finding the ways you can leverage your business.

Whilst there is potential for the agency to continue working with you to execute on all the creative elements of your experience [like brand identity, or website, or online presence] – it isn’t always the case… some BX agencies only consult on the strategy, for instance.

At FreshSage, we do both.

Some of our clients only work on the brand strategy [and have their internal team execute], however, other clients ask us to work with them from start to finish.

How can I improve my brand experience?

Improving your experience starts with a clear foundation – your brand strategy.

Once you have distilled the essence of the brand, and how it will align with your overall business goals – it will result in a clear focused compass to guide the brand.

Using your brand compass, we then review every touchpoint you brand has along each stage of the customer journey – ensuring it’s aligned the desired brand experience you want to create.

Some practical aspects to consider when you are reviewing your experience:

[to make sure that they measure up to the desired experience]:

Brand identity [logo, colours, type, imagery, words]
Physical space: decor / environment
Brand collateral at all touchpoints
Online presence [socials, website]
Internal brand [staff]
Your brand essence / unique positioning
Brand story / messaging / copy

Your clients want to

[typedjs]experience+connect with + be a part of[/typedjs]

your brand.

“A brand is the promise of an experience.”

Alexander Isley

How do you deliver a brand experience?

Because it impacts every touchpoint with the customer, we find that the best way to deliver a brand experience is to build a consistent experience at every stage of the journey.

Creating a experience is a continual cycle of review – streamline – execute – assess… its not a “set it and forget it” type approach.

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Your experience begins with a solid & clear strategy...

Aligning your business goals to the brand experience – and refocus / align / develop a strategy that will work for your specific business.

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Assess your brand touchpoints...

All the pieces of your brand should be working hard to achieve THE SAME overall brand & business goals. in order to…

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Create a cohesive experience...

at each step in the customer journey, they client should feel confident that they are in the right place. Your experience should be consistent at every interaction with your brand.

The FreshSage framework

for building a brand experience

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