/ brand ˈstratɪdʒi/
Whether you’re wanting to attract more of the same customers, or an entirely new market…
Your brand, how it’s positioned, + the experience you create are all outcomes of a clear brand strategy.
“If you don’t know where you are going, you will probably end up somewhere else.” –Lawrence J. Peter
It’s all about future positioning your business.
Determining how you want to position yourself in the market – so that your brand is working with you to achieve your goals.
Positioning is all about determining your competitive advantage and how to position that to your target market… being very clear as to how you want to be perceived by your customers.
Clear picture of where your brand is currently.
Analysing the current landscape of your brand, and how you are “showing up” currently. This helps you create a clear blueprint for the way forward.
What does the landscape look like?
Analysing your competitors, is critical in identifying how you can differentiate from them. Assessing the strengths and weaknesses allows you to make an educated decision as to how you fit into the landscape.
user analysis +
Who are you wanting to attract, maintain, and retain?
After defining your clear customer segmentation + focus, we will unpack each critical user of the brand, in order to ensure you not only attract + connect with them, but analysing their needs in order to ensure you serve them effectively [and create an experience that aligns with your brand promise].
Giving your brand personality and character… distilling your essence.
Creating a brand that your clients can identify with, is built on all the key brand attributes – from your USP [unique selling point], your voice + tone, to your look + feel, and finally company culture.
Establish your voice further.
Pull the brand together in words… with a positioning statement, tagline, and key words.