branding recipe #001: How to not connect with someone

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Oct 15, 2018


Part of being an online entrepreneur, means that I get to connect with people I don’t know.

Over the few years I have been doing this, I have met some great new people, made some valuable new connections and I’ve even gained a few friends along the way!

Occasionally, I come across some people who forget that they are connecting with people.

Or those who feel that they need to use a formula to “win” clients.

or those who [crrraaazzzilllyy enough] think that if they punt their “stuff” to a “cold contact” – they will miraculously make sales.

or… situations like this… which irritated me so much, that I thought I’d turn it into a lesson.

I know we all make mistakes.

There was a time when I forgot the humans on the other side, and didn’t realise the impact of my actions, so my hope is that by taking you through this – you will avoid this one [yet pretty critical] mistake in your biz!

Here’s a branding recipe – in how to NOT connect  with someone new that you don’t know:

brand recipe on connecting + how to not connect with someone you don't know. hope it helps you connect with someone you don't know in a more effective way. @FreshSageSA

The top three mistakes she made

I thought I’d highlight some of the mistakes she made in this conversation.

1. Hiring a VA who didn’t know what they were doing

The initial line in her contact message could have worked IF the topics chosen – were actual relevant to me as a person.

But picking something that was pretty far removed from me – instantly raised a bunch of red flags.

Also – when the VA didn’t even bother checking what the previous message was – before copying and pasting “the splurb” – she was exceptionally negligent in my opinion.

2. Trying to make a sale too soon

Let’s be real… have you EVER bought ANYTHING from someone you didn’t know?

There are so many scam artists out there.

and quite a few dodgy people online.

There is no way I’m buying anything from anyone I don’t know [or haven’t followed for a bit].

The same goes for your client too.

So don’t try punt a sale too soon.

3. Forgetting to build a relationship.

Instead of connecting with me, the person, she pushed… and pushed me to actually block her.

I hope that this little glimpse helped you in some way.

That you have gained some insights on what works, and what doesn’t.

Now… in the comments, let’s chat more about what DOES work.

Share how others are doing it right!

About the Author

Emma is the Chief Coffee Drinker here at FreshSage. With over a decade in branding + another decade in corporate business - she's always balancing the creative with business strategy + goals. She believes everyone has a purpose + calling, and secretly loves helping her clients find theirs. When she's not building brand experiences, she's spending time with her High-school sweetheart + kidlet, tinkering in her veg garden, painting an abstract, and enjoying vino with friends.

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