What is the cost of Website design in South Africa?

[2023 edition]

This article will answer the super popular question [we often get]:

“What is the cost of website design

[in South Africa + abroad]”?

Depending on who you speak to, the cost of website design can vary greatly…

The short answer is that a website could cost anywhere from R500, into the hundreds of thousands of rands in South Africa.


That’s a bit vague.

So in this article we’ll look at:

We hope that this will give you a clearer idea as to what you can expect to spend on a website design for your specific business.

8 Factors to consider when thinking about your website development budget:

1. What you need to start building your website
1. The kind of website you're looking for.

There are a different types of websites available to you, for the majority of businesses, the article we wrote on the 7 common websites will give you a good idea as to what’s out there.

There is a massive difference between a quick “coming soon” page… a standard 4 page website… or an ecommerce store, an app, or something with intense custom coding.

Each of these items will impact on the cost of designing your website.

2. The Size of your organisation

The size of an organization can have a significant impact on the amount of content that needs to be included on the website.

Perhaps you have a large amount of information that needs to be conveyed over multiple pages, perhaps a wider range of products or services, more locations, and a larger team, which means there is more content to be included on the website.

A larger organization may have a larger budget, which may allow for more features, functionality, and customization.

Alternatively, a smaller organization may have a smaller budget, which may limit the features and functionality that can be included on the website.

It is important to consider the budget constraints of the organization to ensure that the website development project is feasible and meets the organization’s needs.


3. Potential risk involved

There are some basic risks that need to be factored in when building a website.

Some of the risks you could face:

  • Security vulnerabilities,
  • Compatibility issues, 
  • The potential for cost overruns 
  • Delays in development,

This is why it helps to have people who know what they are doing to work on your site.

When things go wrong during website development, companies may face big risks.

Such as extended downtime, loss of customer trust, damage to brand reputation, compromised data security, increased expenses for troubleshooting and fixing issues, and potential legal implications if compliance requirements are violated.

Sometimes even a simple thing like having a designer load large images, could lose you customers [if a website takes too long to load, the client will bounce].

And let’s not even begin to talk about security risks – and how some websites are vulnerable to hacking, phishing, and other cyber attacks.

Each of these potential risks, have a rather large implication on the cost of your website design [whether now, or in the future!].


4. Your Clientelle

The world has quickly shifted online.

It feels like “remote working” is the latest buzzword, and now you’re finding that more clients are asking about your website.

Your clientelle not only expect you to have a website in place; but their expectations for design have been elevated too.

That website you had designed in the 90’s isn’t going to cut it anymore.

Clients how have expectations of a user experience that’s geared to them. They also don’t have much patience, so website optimisation could impact your overall costing too.

Another impact that clients can have on the overall cost of the website design – is if there are specific functionality requirements [unique features, personalised experiences, community type spaces, etc] – the additional development and design costs can be staggering.

Clientele should be considered when a company develops their website because the website is the primary digital touchpoint between the company and its customers. The website serves as a digital storefront, and it can significantly impact how customers perceive and interact with the company.

The user experience (UX) is crucial when it comes to a website’s success. A website that is easy to use, navigate, and understand can significantly impact how customers perceive the company. Developers need to ensure that the website is designed with the user in mind and that it meets their needs and expectations.

5. Where you’re located

Whether you’re based in Cape Town or Johannesburg, East London or Durban – the location should not impact on the amount your website will cost you.

Pricing trends have shifted.

In the past, there was a strong likelihood that you’d use your local web company [down the road] to create your website for you – this resulted in a price variation in logo costs [based on the different regions in South Africa]

i.e. Johannesburg were generally more expensive than Cape Town, which is more expensive than Durban, which is more expensive than East London.

Since Covid, clients have shifted online – resulting in the fact that pricing is evening out between regions [which also makes pricing even more vague].

That being said, website development costs are generally still higher in major cities.

Places such as Johannesburg, Cape Town, and Durban, compared to smaller towns or rural areas.

Additionally, website development costs can vary depending on the experience and skill level of the website developer or development company.

It’s important to note that while website development costs may be lower in smaller towns or rural areas, it’s essential to consider the experience and portfolio of the website developer or development company you choose, regardless of their location.

6. The kind of Product / Service you sell

Depending on the kind of product you sell, you may not have a large margin of profit to work with to invest in a website.

If you have two companies that make 1mil in turnover, but one company has 3% profit + the other company has 30% profit – the appetite for putting budget aside for the website will be vastly different.

Also, if a company is looking to set up an online store – there may be more budget available – as an online store set up is considerably cheaper than a brick and mortar store.

One also needs to look at what you’re trying to achieve with the new website.

What is the problem your website solves? What is the bigger impact on your business?

Lastly, if you sell products or services in a highly competitive market, you may need to invest more in marketing and advertising to stand out [in order for people to actually find their way to this website]. This can impact the budget for website development and ongoing marketing efforts.



7. The kind of company you get to design your website

Whether you choose to go with a skilled website development company [or agency – like ours], or whether you ask Sally’s nephew to help with your website – both come with pro’s and con’s… all impacting on your time [and the overall cost].

A more skilled company may be a larger investment, but often you’re paying for skills and efficient solutions.

The nephew may be appealing – considering they are initially cheaper [and if you’re lucky – able to create a good looking website], but often these come with time delays and potential risks [often leading to higher costs long term].

Choosing the correct website development company can provide you with ongoing maintenance and support services, which can reduce the long-term costs of your website.

An experienced and reliable company can provide you with efficient solutions and reliable support, reducing the time and cost required for maintenance.

8. Do you have a clear strategy upfront

A clear strategy ensures that you design the most effective website, that converts.

The strategy can help to optimize the website development budget by identifying the most important features and functionalities required for the website.

This can help to prioritize development efforts and ensure that the budget is being used effectively.

At the end of the day…

your situation is unique + needs to be assessed based on your budget and requirements.

So, How much can I expect to spend on website

design in South Africa?

We find it easier to look at the cost of website design, in relation to your business size [as a good starting point].

The rate should be reviewed based on all the criteria mentioned above. Once we have a clear idea as to your goals, current situation, and needs – we can more clearly ascertain what budget we should put towards it.

A quick note about “website design packages” 

Many website designers will have a website design package. Whilst we love a good package, it often doesn’t always meet your specific business needs.

Example: If your business is more established – large… then you want more than just an “online brochure” – you’re looking to create more of a converting machine [as an example], which an entry-level package wont give you.

Either way, use these next sections as a guide to give you some context as to what website design costs are in South Africa…

for the solopreneur

// If you’re a solopreneur, start-up, or freelancer – you probably want to start thinking about putting around R3,000 – R15,000 towards your website development budget.

Our options for Small / Solopreneurs

We know you’re on a tight budget – and often times there are some great cost effective solutions to help you build credibility – without over extending your business. Chat to us about options that could work for you.

for the more established companies

// If you are an established company with a larger team [10+ people] – you’ll be more likely to spend anywhere between R5,000 – R50,000 for your website development.

However, this doesn’t have to be a once-off cost. We often find that with a more established company, they like to build and grow their website in order to evolve – opting for additional blog development or building the rest of their website in phases [and over a period of time].

Our Options for Established Companies

We find our clients spend between R8k – R20k on their website initially. Clients with many pages spend upwards of R30k.

Many also opt for continual growth plans with us – in order to help their website achieve their goals.

Want us to review your website + give you honest [no strings attached] feedback? 

for medium to large organisations

// If you’re a medium to large organisation start thinking about putting R50,000 – R100,000 aside for your website [and you’d definitely need to consider a clear web strategy that’s focused on the user experience.]

Larger Companies

Larger companies will invest a min of R30k+ to build their online brand. But we don’t believe in having you spend unnecessarily on a website just because you’re a larger organisation – and often advise that you focus on brand strategy upfront 

If you want to future proof your business, or build something that’s designed for business results – then request a review below.

What are the hidden costs of a website build?

There are a few costs that could be added to your website design, depending on what the designer includes / doesn’t – such as:

  • Your website URL [the “www.yourdomain.com”] that you’d need to purchase [but this is a nominal cost]
  • Website hosting [the amount you’d need to spend to keep it on the interwebs]
  • Plugins [whilst many are free depending on the functionality you require – there may be a need to look into some paid options.
  • Website Maintenance [the plugins, theme, security, etc – all need to be checked + updated regularly to prevent you being hacked.

We aren’t a one-size-fits-all kinda agency,

but we could be your “one stop” space.

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We aren’t for everyone.

We see ourselves more like your creative partner.

That means that we like to make sure we’re a good fit before working together [because our clients tend to want to partner with us for a period of time – in order to execute the vision].

We also don’t want to sell you something you don’t need.

We believe that the creative we make, needs to help you achieve your vision + goal. 

To do this – we start with brand strategy upfront [or brand roadmap for the smaller clients + startups] – as this helps us see how we work together [with the bonus of making sure we align everything to your goals]

The good news is that we are your “one stop”

Growing a brand takes a team.

But it helps if you’re working with one team! Instead of having to find 10 different people, explain your brand each time, and then try and give them feedback, our clients have loved the fact that we “get” the brand, and then our team just get to work in the background to deliver. All project are managed in one space [and mostly remotely too].

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Based: East London, South Africa

Operating: Globally

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