fresh notes
Fresh thoughts about Brand Strategy,
Brand Trends / happenings
+ highlighting FreshSage clients.
It started with 2 dreams, and one crazy idea!
Well actually it started with a challenge: "Create a survival kit" he said. followed it with "make it personal and fun and you!" The idea has grown and shifted [as most ideas do]... and next thing... I found myself having created a patreon account! So then...
The tool I use to schedule client calls
Cindy was asking about the tools I use to schedule my bookings with clients. I totally get it, I’ve been through the “back and forth” emailing with clients to try and book a meeting, it can be a painful and tedious process. So when I discovered Calendly, it totally...
Business Strategy +Brand Strategy… a quick note on the what and when?
If you've done any consulting with corporates, you'll be very familiar with the term "business strategy" [and making sure that what you do aligns to it otherwise there are limited funds for your project #amiright???]. One thing that helped me stay super focused in my...
![[BTS] as the Arc+Space Brand comes to life!](https://freshsage.co.za/wp-content/uploads/2018/05/IMG_7258-400x250.jpg)
[BTS] as the Arc+Space Brand comes to life!
The Arc+Space rebrand started off with a discussion over a [really big glass] of pinotage. We were sitting in one of the cocktail lounges of the crystal towers hotel, taking some much needed time to plan where Terence wanted to position himself + his...
Freshly Baked | The Mark Bowness Rebrand project + interview
Mark builds tribes that shape the world. When he first touched base with me, I was amazed at how he'd built a following of 23k+ Consultants, coaches, experts and speakers [can you also see a concert full of people right now???] of people who want to build their tribe...
The creative process behind a cohesive brand
My creative process...Starts with coffee. Well… on most days my creative process starts with coffee. But that’s not what you wanted to know... I think you're probably wondering... “How do you make sure that the brand you create is aligned to the person...
Adding fresh strategy flavour to the “YOU ARE WELL” brand
Rebekah was feeling like her "you are well" branding needed a little tweak. Time for a little refresh. There were aspects that she loved... like her logo, but there were other elements that didn't feel like they quite represented where she wanted to take...
how sharing your process attracts clients? 3 tips to get you started
Before we talk about sharing your process... Let me straight up share that it was only about 2 years ago that I started formulating my branding process. I had just finished a client project, and in preparation for the next one, I sat down and looked at what worked,...
Freshly Baked | Cornerstone Creative Co. | Kate Boyd’s Rebrand project
I feel really privileged when I get to work with clients I know, and it’s even better when that client [yes, I’m talking about Kate here] has a business that is fuelled by her purpose! When we first connected - I just loved how she integrated God and...
40 things I want to do before my 40th #bucketlist
I’m creeping closer to 40… to be exact [at the time of writing this on a balmy Friday] … I have 52185600 seconds, … or 869760 minutes … or 14496 hours … 19 months … or 86 weeks … and finally 604 days left. Basically, I have enough time to add a little bit of fun to...
16 free script + brush fonts hidden in CANVA
She liked the font I'd shown her, but the price tag wasn't tasting as delicious. and she asked me if I knew of any free scripted fonts that would work for her brand. so I thought I'd show her the top 16 scripted and brush fonts that CANVA have [considering they're...
Need focus? 6 areas of daily focus that keep my business moving forward!
This past week, I shared a bit behind how I stay focused in my business. You see... I realised that there were some aspects I was rocking [like being visible in facebook], but other areas I had allowed to really slip! It's normal... we all go through ebbs and flows in...
Brand Love | Share Your Passion’s Speaker Kit
I love it when you create an awesome brand for a client, and then they contact you and say... "Emma, I need you to wave a little of your emma magic and create a .... for me" I love it... not because of the additional $$$ [which is always welcome], but because I'm...
The ultimate guide to awesome genuine testimonials
When I think about the word "testimonials" - I think about how people are about their favourite coffee shop: Some people will tell all their friends on facebook about their fabulous new coffee shop find, Some people think "I should totally tell Jane about...
43 ways to attract your ideal client – without feeling like a sleaze!
Confession time... the idea of cold calling... literally makes me want to break out in hives. My husband has always said that my strength is in interacting with people one on one... but getting to that point where I'm sitting in front of a potential client... was [and...