fresh notes
As a storyteller, you know I’m going to want to share insights about branding, trends and happenings in FreshSage world… plus I love sharing what my clients are up to.
[Ps… you may want to grab a coffee before diving in here.]
Would you serve quality champagne in a plastic picnic cup?
If you're like me, the answer is HELL NO! Not only do you not want to smell plastic when sipping on some cap classique... but it affects the taste too [and the overall experience / enjoyability]. And if I've been offered champagne, and it arrives in a plastic cup... I...
Freshly Baked – Time to get social!
Quick update... I have just created a fresh batch of social templates! They are still hot, straight out the branding oven! So I couldn't resist the share [whilst they are still warm] Aren't they just drooollllworthy??? I created them - because so many of you are...
Gillette “Boys will be Boys” Campaign – Can one word change thinking + shift a brand message?
A video popped up into my feed. It was something about men being the best they could be. Well, I am raising a son, so I clicked. and I was hooked straight into an emotive clip - that wasn't designed to just sell a product... this one was geared to make us think. Seen...
Freshly Baked | Drop of Life – a Psychology Clinic in Gold Coast, Melbourne
when an established clinic wants to refresh their brand. nurturing healthy communities. For more than a decade, Natalie has been building the Drop Of Life brand... growing her clinic to effective help the whole family... from Granny who needs age care......
What is a brand message – the busy entrepreneurs summary into potent brand messaging ingredients
What is a brand message? An infographic for the busy entrepreneur – giving you a summary into ingredients for a powerful brand message
A quick guide to describe what you do (+ how you serve your clients) – in 10 words or less
A quick guide to describe what you do (+ how you serve your clients) – in 10 words or less.
Fresh Question: When is it time to get branded – and should you get branded when you just started out?
I got an awesome question today from Isabella today... she asked: "When is it time to get branded when you just started out?" Here's my "off the cuff" and "shot straight from the hip" answer [which I loved so much, I thought I'd share it here]: ------- Naturally - I'm...
The busy consultants coffee guide to making traction on your goals in 2019.
Do we need to plan + set goals? You're busy slaying goals, achieving dreams, and making it happen... and now as I talk about setting goals and planning in your business - you're probably wondering "Do I reeeaalllyy need this???" I'm going to straight up say that...
A year of EASE | 2019 Goals
If you've ever gone through a vision process - you'll know that goals are great... but getting intentional and creating a vision board - will help you "stay the course" and actually make it happen! Think it's too woo-woo? So did I... that was until I tested it out +...
Guess What time it is?!?!?! Time to set some fresh goals!! and I have just the right pack for you!
EEEPPPP!!! Guess what time it is?!?!?! Developing a plan can be overwhelming. Besides "the dream" of what you want to achieve ie how to hit those 6 figures as soon as possible so that you can drink champagne on the beach in bali]... Actually working out the...
Getting intentional on who we serve | know your ideal clients so that you can really serve them.
You really want to connect with your ideal client - get intentional on who you serve! Take a look at these two pretty moodboards... The graphics just lured you in... am I right? Before you get too distracted my the purdy pictures... here's what I see: Two versions of...
Choose your own blessing – My gift to you this Christmas!
I love that Christmas sparks the giving heart, and I wanted to give something to you... something special. So if you want a blessing just for YOU... Something to [hopefully] bring you joy and excitement in 2019, then play along. All you need to do is: 1. Look through...
When the ideal client isn’t the obvious choice – how this established psychology practice narrowed down their ideal client.
Her ideal client wasn’t the obvious choice… until it was. As her business had grown over the last 16 years, her offering had also grown. With each new client she took on, her credibility [and the credibility of her team] grew - her clients sought her out....
Monday Moodboard | 8 ways you can make an impact right where you are.
truthbomb: "you have the power to make an impact, right where you are!" When I was young... I thought I'd be a star. I imagined a life of jetting to exotic destinations to shop for luxurious items... a cashmere sweater from London, some macaroons + champagne in...
A brand strategists top 3 tips to position your brand for impact in 2019
You have big hopes for 2019. THIS is the year you're going to make an impact, and really shine in your industry! So you haul out your fun new notebook, your favourite pen + you grab that freshly brewed cuppacino... and you start thinking about what worked. What will...