fresh notes

 

Fresh thoughts about Brand Strategy,

Brand Trends / happenings

+ highlighting FreshSage clients.

branding recipe #001: How to not connect with someone

Part of being an online entrepreneur, means that I get to connect with people I don't know. Over the few years I have been doing this, I have met some great new people, made some valuable new connections and I've even gained a few friends along the way!...

How much should a logo cost your service based business?

  ​This week, whilst geeking out on design and listening to how the masters of branding operate... there was something that he said [when asked about the logo cost] that probed me to dig deeper. Knowing that many of you have asked "how much should a logo cost" - I...

Freshly baked | A sneak peek of the STC brand

Each project gives me the opportunity to push my creativity - to look at one concept from a variety of angles. So today, I thought I'd give you a sneak peek into what that looks like. design direction - 5 different ways Here's the overall top focus for a...

It started with 2 dreams, and one crazy idea!

Well actually it started with a challenge: "Create a survival kit" he said. followed it with "make it personal and fun and you!" The idea has grown and shifted [as most ideas do]... and next thing... I found myself having created a patreon account! So then...

The tool I use to schedule client calls

Cindy was asking about the tools I use to schedule my bookings with clients. I totally get it, I’ve been through the “back and forth” emailing with clients to try and book a meeting, it can be a painful and tedious process. So when I discovered Calendly, it totally...

[BTS] as the Arc+Space Brand comes to life!

The Arc+Space rebrand started off with a discussion over a [really big glass] of pinotage. We were sitting in one of the cocktail lounges of the crystal towers hotel, taking some much needed time to plan where Terence wanted to position himself + his...

Freshly Baked | The Mark Bowness Rebrand project + interview

Mark builds tribes that shape the world. When he first touched base with me, I was amazed at how he'd built a following of 23k+ Consultants, coaches, experts and speakers [can you also see a concert full of people right now???] of people who want to build their tribe...

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