fresh notes


As a storyteller, you know I’m going to want to share insights about business, branding, trends [and happenings in FreshSage world]… plus I love sharing what my clients are up to.

[Ps… you may want to grab a coffee before diving in here.]

What goes into a brand style guide?

A comprehensive look into brand style guides:
// what is a style guide???

// do I even need one for my business???

// what do they look like??

// what goes into them???

tips for your next business profile photo

A client recently asked my for some profile photo tips. Which kinds of photo's should you chose, does it make sense to go for a "smiley" pic, or not... and a few other questions.   So I answered them below for you... Here’s the gist: // know your audience // what...

Fresh Workshops on the cards!

What makes your business unique? So often I come across business owners who struggle to put their unique selling point into words. When asked  “why do your clients want to work with you” I often get some kind of version of  “because I’m good at what I do” But lets be...

Would you serve quality champagne in a plastic picnic cup?

If you're like me, the answer is HELL NO! Not only do you not want to smell plastic when sipping on some cap classique... but it affects the taste too [and the overall experience / enjoyability]. And if I've been offered champagne, and it arrives in a plastic cup... I...

Freshly Baked – Time to get social!

Quick update... I have just created a fresh batch of social templates! They are still hot, straight out the branding oven! So I couldn't resist the share [whilst they are still warm] Aren't they just drooollllworthy??? I created them - because so many of you are...

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