fresh notes
Fresh thoughts about Brand Strategy,
Brand Trends / happenings
+ highlighting FreshSage clients.
When the ideal client isn’t the obvious choice – how this established psychology practice narrowed down their ideal client.
Her ideal client wasn’t the obvious choice… until it was. As her business had grown over the last 16 years, her offering had also grown. With each new client she took on, her credibility [and the credibility of her team] grew - her clients sought her out....
Monday Moodboard | 8 ways you can make an impact right where you are.
truthbomb: "you have the power to make an impact, right where you are!" When I was young... I thought I'd be a star. I imagined a life of jetting to exotic destinations to shop for luxurious items... a cashmere sweater from London, some macaroons + champagne in...
A brand strategists top 3 tips to position your brand for impact in 2019
You have big hopes for 2019. THIS is the year you're going to make an impact, and really shine in your industry! So you haul out your fun new notebook, your favourite pen + you grab that freshly brewed cuppacino... and you start thinking about what worked. What will...
branding recipe #001: How to not connect with someone
Part of being an online entrepreneur, means that I get to connect with people I don't know. Over the few years I have been doing this, I have met some great new people, made some valuable new connections and I've even gained a few friends along the way!...
How much should a logo cost your service based business?
This week, whilst geeking out on design and listening to how the masters of branding operate... there was something that he said [when asked about the logo cost] that probed me to dig deeper. Knowing that many of you have asked "how much should a logo cost" - I...
The secret ingredient that your clients want most (+ 7 recipes + 43 ways you can attract your ideal client)
I can hear again! After a frustrating week of living in bubble of distorted sounds, the frustration of muffled voices, and missing out on important information... eventually [after plenty of home remedy options] ear piercing pain... I went and saw a doctor. Expecting...
Freshly baked | A sneak peek of the STC brand
Each project gives me the opportunity to push my creativity - to look at one concept from a variety of angles. So today, I thought I'd give you a sneak peek into what that looks like. design direction - 5 different ways Here's the overall top focus for a...
It started with 2 dreams, and one crazy idea!
Well actually it started with a challenge: "Create a survival kit" he said. followed it with "make it personal and fun and you!" The idea has grown and shifted [as most ideas do]... and next thing... I found myself having created a patreon account! So then...
Freshly baked | Kupanda Consulting
The tool I use to schedule client calls
Cindy was asking about the tools I use to schedule my bookings with clients. I totally get it, I’ve been through the “back and forth” emailing with clients to try and book a meeting, it can be a painful and tedious process. So when I discovered Calendly, it totally...
Business Strategy +Brand Strategy… a quick note on the what and when?
If you've done any consulting with corporates, you'll be very familiar with the term "business strategy" [and making sure that what you do aligns to it otherwise there are limited funds for your project #amiright???]. One thing that helped me stay super focused in my...
![[BTS] as the Arc+Space Brand comes to life!](https://freshsage.co.za/wp-content/uploads/2018/05/IMG_7258-400x250.jpg)
[BTS] as the Arc+Space Brand comes to life!
The Arc+Space rebrand started off with a discussion over a [really big glass] of pinotage. We were sitting in one of the cocktail lounges of the crystal towers hotel, taking some much needed time to plan where Terence wanted to position himself + his...
Freshly Baked | The Mark Bowness Rebrand project + interview
Mark builds tribes that shape the world. When he first touched base with me, I was amazed at how he'd built a following of 23k+ Consultants, coaches, experts and speakers [can you also see a concert full of people right now???] of people who want to build their tribe...
Behind the scenes: what my creative process looks like and why I focus on creating a cohesive brand
My creative process...Starts with coffee. Well… on most days my creative process starts with coffee. But that’s not what you wanted to know... I think you're probably wondering... “How do you make sure that the brand you create is aligned to the person...
Adding fresh strategy flavour to the “YOU ARE WELL” brand
Rebekah was feeling like her "you are well" branding needed a little tweak. Time for a little refresh. There were aspects that she loved... like her logo, but there were other elements that didn't feel like they quite represented where she wanted to take...
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