fresh notes
Fresh thoughts about Brand Strategy,
Brand Trends / happenings
+ highlighting FreshSage clients.
Quick Guide | Describe how you serve your clients in 10 words or less
I put a question out on social media - asking people how they serve their clients - in 10 words or less. It's a simple question... right? As people were answering the question, I noticed some glaring gaps in how they were positioning their service + brand. Yes, 10...
Fresh Question: When is it time to get branded – and should you get branded when you just started out?
I got an awesome question today from Isabella today... she asked: "When is it time to get branded when you just started out?" Here's my "off the cuff" and "shot straight from the hip" answer [which I loved so much, I thought I'd share it here]: ------- Naturally - I'm...
The busy consultants coffee guide to making traction on your goals in 2019.
Do we need to plan + set goals? You're busy slaying goals, achieving dreams, and making it happen... and now as I talk about setting goals and planning in your business - you're probably wondering "Do I reeeaalllyy need this???" I'm going to straight up say that...
Guess What time it is?!?!?! Time to set some fresh goals!! and I have just the right pack for you!
EEEPPPP!!! Guess what time it is?!?!?! Developing a plan can be overwhelming. Besides "the dream" of what you want to achieve ie how to hit those 6 figures as soon as possible so that you can drink champagne on the beach in bali]... Actually working out the...
Getting intentional on who we serve | know your ideal clients so that you can really serve them.
You really want to connect with your ideal client - get intentional on who you serve! Take a look at these two pretty moodboards... The graphics just lured you in... am I right? Before you get too distracted my the purdy pictures... here's what I see: Two versions of...
Choose your own blessing – My gift to you this Christmas!
I love that Christmas sparks the giving heart, and I wanted to give something to you... something special. So if you want a blessing just for YOU... Something to [hopefully] bring you joy and excitement in 2019, then play along. All you need to do is: 1. Look through...
When the ideal client isn’t the obvious choice – how this established psychology practice narrowed down their ideal client.
Her ideal client wasn’t the obvious choice… until it was. As her business had grown over the last 16 years, her offering had also grown. With each new client she took on, her credibility [and the credibility of her team] grew - her clients sought her out....
Monday Moodboard | 8 ways you can make an impact right where you are.
truthbomb: "you have the power to make an impact, right where you are!" When I was young... I thought I'd be a star. I imagined a life of jetting to exotic destinations to shop for luxurious items... a cashmere sweater from London, some macaroons + champagne in...
A brand strategists top 3 tips to position your brand for impact in 2019
You have big hopes for 2019. THIS is the year you're going to make an impact, and really shine in your industry! So you haul out your fun new notebook, your favourite pen + you grab that freshly brewed cuppacino... and you start thinking about what worked. What will...
branding recipe #001: How to not connect with someone
Part of being an online entrepreneur, means that I get to connect with people I don't know. Over the few years I have been doing this, I have met some great new people, made some valuable new connections and I've even gained a few friends along the way!...
How much should a logo cost your service based business?
This week, whilst geeking out on design and listening to how the masters of branding operate... there was something that he said [when asked about the logo cost] that probed me to dig deeper. Knowing that many of you have asked "how much should a logo cost" -...
The secret ingredient that your clients want most (+ 7 recipes + 43 ways you can attract your ideal client)
I can hear again! After a frustrating week of living in bubble of distorted sounds, the frustration of muffled voices, and missing out on important information... eventually [after plenty of home remedy options] ear piercing pain... I went and saw a doctor. Expecting...
Freshly baked | A sneak peek of the STC brand
Each project gives me the opportunity to push my creativity - to look at one concept from a variety of angles. So today, I thought I'd give you a sneak peek into what that looks like. design direction - 5 different ways Here's the overall top focus for a...
It started with 2 dreams, and one crazy idea!
Well actually it started with a challenge: "Create a survival kit" he said. followed it with "make it personal and fun and you!" The idea has grown and shifted [as most ideas do]... and next thing... I found myself having created a patreon account! So then...
Freshly baked | Kupanda Consulting
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