fresh notes
As a storyteller, you know I’m going to want to share insights about business, branding, trends [and happenings in FreshSage world]… plus I love sharing what my clients are up to.
[Ps… you may want to grab a coffee before diving in here.]
![[FreshBook] Does your brand need a “#KonMarie” – Some thoughts on Marie Kondo’s life-changing magic of tidying up](https://freshsage.co.za/wp-content/uploads/2019/10/2019.10-Marie-Kondo-Brand.002-400x250.jpeg)
[FreshBook] Does your brand need a “#KonMarie” – Some thoughts on Marie Kondo’s life-changing magic of tidying up
I love a good declutter! Something so satisfying about seeing order come from all the clutter and chaos! After watching a few episodes of Marie Kondo's show on Netflix, I was not only caught up by the transformations in peoples homes and lives... but I was seeing a...
What goes into a brand style guide?
A comprehensive look into brand style guides:
// what is a style guide???
// do I even need one for my business???
// what do they look like??
// what goes into them???
Biz Tips: 3 business realizations from being stuck on the side of the road – in the middle of nowhere…
When a road-trip teaches you three valuable business lessons about being prepared, acting quick, and making use of resources!
tips for your next business profile photo
A client recently asked my for some profile photo tips. Which kinds of photo's should you chose, does it make sense to go for a "smiley" pic, or not... and a few other questions. So I answered them below for you... Here’s the gist: // know your audience // what...
Vocal Yokel Session: What do Coffee + Branding have in common?
Emma Weise takes you on a coffee journey – illustrating how the coffee + branding process are pretty similar!
Collaboration with: Yokel Local Project
Venue: Ginger + Co. Coffee Shop [16 Bowls Rd, East London]
Captured by: Shayne Bright Photography
How to attract clients with budget? 3 lessons from service-based business owners who up-levelled
One of the key reasons why many service based businesses approach me for a rebrand, is because they know that their current brand is not attracting the kind of client they would love to work with. They know that WHAT they do is amazing, but the clients they are...
![9 easy ways to support local business [without too much effort]](https://freshsage.co.za/wp-content/uploads/2019/06/nick-morrison-325805-unsplash-400x250.jpg)
9 easy ways to support local business [without too much effort]
How do you support local business? Here are 9 easy ways to support local business [without much effort], a collaboration with the local yokel project – supporting local East London Business.
Fresh Workshops on the cards!
What makes your business unique? So often I come across business owners who struggle to put their unique selling point into words. When asked “why do your clients want to work with you” I often get some kind of version of “because I’m good at what I do” But lets be...
Want a memorable brand? Understand the role of color in making an impact!
Want your brand to be memorable? We all want a brand that stands out. We all want to quickly grab our ideal clients attention. So what is a quick, yet effective way to catch your ideal clients attention? That doesn't require using a pic of cute instagram worthy...
Would you serve quality champagne in a plastic picnic cup?
If you're like me, the answer is HELL NO! Not only do you not want to smell plastic when sipping on some cap classique... but it affects the taste too [and the overall experience / enjoyability]. And if I've been offered champagne, and it arrives in a plastic cup... I...
Freshly Baked – Time to get social!
Quick update... I have just created a fresh batch of social templates! They are still hot, straight out the branding oven! So I couldn't resist the share [whilst they are still warm] Aren't they just drooollllworthy??? I created them - because so many of you are...
Gillette “Boys will be Boys” Campaign – Can one word change thinking + shift a brand message?
A video popped up into my feed. It was something about men being the best they could be. Well, I am raising a son, so I clicked. and I was hooked straight into an emotive clip - that wasn't designed to just sell a product... this one was geared to make us think. Seen...
Freshly Baked | Drop of Life – a Psychology Clinic in Gold Coast, Melbourne
when an established clinic wants to refresh their brand. nurturing healthy communities. For more than a decade, Natalie has been building the Drop Of Life brand... growing her clinic to effective help the whole family... from Granny who needs age care......
What is a brand message – the busy entrepreneurs summary into potent brand messaging ingredients
What is a brand message? An infographic for the busy entrepreneur – giving you a summary into ingredients for a powerful brand message
A quick guide to describe what you do (+ how you serve your clients) – in 10 words or less
A quick guide to describe what you do (+ how you serve your clients) – in 10 words or less.