Each project gives me the opportunity to push my creativity – to look at one concept from a variety of angles.
So today, I thought I’d give you a sneak peek into what that looks like.
design direction – 5 different ways
Here’s the overall top focus for a recent brand that I was working on:
I start by trying to distill all the deep conversation, the person’s essence, the culture, the focus, the brand direction and persons uniqueness – allllll into a few words.
Because just looking at “efficient, credible, and value” – helps guide my focus.
Even with these three words – there were still a variety of ways I could interpret it.
Here are the 5 options I presented to the client:
So I figured I would take you behind the scenes – and show you a sneaky peek into my thinking behind these 5 options [I usually present three main options – but couldn’t resist sharing all 5 with the client this time]
option 1: fresh african
As a company that is proudly south african – we wanted that to come through in the visuals.
She was particularly fond of the zebra print, and we looked at bringing it into the brand in a fresh and modern way.
option 2: strong minimal
I then started looking at the strength of character – how they were black and white, focused and clear.
Remove clutter from the design + opting for a clean minimal palette really appealed to me.
option 3: intepreting africa
Still keeping with the clean minimal look, this board pulled through a bright pop of colour [like the african culture] and added a fresh, fun and playful element.
definitely an exciting pop of color in the corporate world of translation.
option 4: knowledgeable professional
I then took a turn towards the profesh feel, with a strong knowledgeable edge – positioning their crediblity.
Definitely a brand that would be taken very seriously.
option 5: specialist with a twist
This board was focused on still positioning them as a knowledge specialist… but with a fresh twist.
Looking at a modern feel on the more serious look, this board still exudes a level of luxe and quality.
So which option to go for?
5 very different options and looks.
Each one of these could have worked in her brand.
The next step was to have a discussion and look at the boards my client liked, whilst still factoring in the boards that her client would be most drawn to.
Which option do you think she chose?