When I think of Anna, I think of green tea, warm smiles, and her encouraging heart as we talk all things  + business.

Anna needed a new brand that would reflect all of that!

Something that would showcase her authenticity, her heart centered-ness, and how she connects and supports her clients [all whilst reducing the overwhelm that comes with running a biz].

Those who know Anna… will know that she’s all heart.

Actually, wait… here’s a conversation we had about gaining momentum in business, knowing when it’s the right time to rebrand [and the #insidescoop of what it’s like to work with me], plus how to keep your brand authentic.

The Brand Inspiration…

All of Anna’s Moodboard images can be found here:



From there… it was time to create Logo Concepts:

and once I got started… I couldn’t stop! I really enjoyed playing with various concepts for her brand!



So the spoiler alert is that No 9 was the winning Logo…

But Anna was also in love with the handwritten versions her her name… so I agreed that they would be the perfect way for Anna to sign off her emails, and add a really personal touch to her workbooks.

and the heart from No9’s logo – became the basis for her submark… re-iterating her “heart-centered-ness”.

After a bit of tweaking + a splash of color…

Anna’s logo was finalised, and her submark was born!




How did the brand turn out?

Here’s how all Anna’s fabulousness came together visually… in one beautiful brand board:

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