Freshly Baked | Drop of Life – a Psychology Clinic in Gold Coast, Melbourne

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Jan 28, 2019


when an established clinic wants to refresh their brand.


nurturing healthy communities.

For more than a decade, Natalie has been building the Drop Of Life brand… growing her clinic to effective help the whole family… from Granny who needs age care… through to Julie* who’s feeling disconnected from her family [needing relationship help with hubby and kidlets]… all the way through to assisting those who with workplace trauma.

After all, Natalie is very mindful that the community needs to function well together, to function at all… and her essence and brand was built on that.

So how did we capture the nurturing side of this business, in a way that leaves clients feeling in control, whilst understanding this sense of community?

All whilst still being able to appeal to this modern clientelle?

 [*julie is the fictional name given to this client]

we start with color

inspired by the ripple of change and the water…

We looked for some fresh blues to exude the overall feeling we wanted to create!

The pop of the Mediterranean,

the calm of the ocean,

and the strength of the navy

…all wrapped up in some gorgeous neutrals!



we start with color

When your brand has been mistaken for a water company [they legit had someone walk in asking to buy water]… but you’re a psychology practice… the question then becomes: “How do you incorporate the water drop & ripple effect [which are integral to your approach to business] in a way that doesn’t make people think they can buy water from you!

Solution: You use different marks in different contexts.

She loved the look of the icon, but didn’t want any repeat water purchasers, so to prevent confusion…

We opted to use the main logo [with “psychology”] on the door, and we use the icon on social media – [where the topic of the content is all related to psychology – so no confusion will occur].


want to chat to have a chat about your brand?

About the Author

Emma is the Chief Coffee Drinker here at FreshSage. With over a decade in branding + another decade in corporate business - she's always balancing the creative with business strategy + goals. She believes everyone has a purpose + calling, and secretly loves helping her clients find theirs. When she's not building brand experiences, she's spending time with her High-school sweetheart + kidlet, tinkering in her veg garden, painting an abstract, and enjoying vino with friends.

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