The 5 minute online FreshSage brand audit The FRESHSAGE BRAND AUDIT "*" indicates required fields Step 1 of 6 16% Your Brand's GoalHow your brand is keeping up with your company vision! For each of the statements below, rank your business: from 1 [not great] to 5 [super awesome] 1. Our goal for the brand is clear + aligned to the company vision* 1 2 3 4 5 2. Our team know what that brand goal is + know what we are working towards* 1 2 3 4 5 3. We understand our current brand positioning + what is needed to reach the brand goal.* 1 2 3 4 5 Ideal CustomersWho you are serving + in business for? For each of the statements below, rank your business: from 1 [not great] to 5 [super awesome] 4. Our ideal customer is clear [we really know them well, and have a clear idea of their needs]* 1 2 3 4 5 5. We are very clear as to how we connect with our ideal customers [and what their journey is with our brand]* 1 2 3 4 5 Unique PositioningWhat makes us different + unique! For each of the statements below, rank your business: from 1 [not great] to 5 [super awesome] 6. We are clear on our brand essence + what makes us different from the rest of the market* 1 2 3 4 5 7. Our clients understand what our unique positioning is [and can communicate why we are more awesome than anyone else]* 1 2 3 4 5 Brand Identity + MessagingHow are we looking + talking to our customers? For each of the statements below, rank your business: from 1 [not great] to 5 [super awesome] 8. We have a clear brand identity [logo, colours, fonts, imagery, pattern + texture] + apply it consistently everywhere.* 1 2 3 4 5 9. Our brand identity is memorable - our clients can instantly recognise us in the market* 1 2 3 4 5 10. We are able to clearly communicate what we do + how we do it [and our messaging is aligned to the overall goal]* 1 2 3 4 5 11. We have a clear "brand voice" - our personality is evident + we communicate our brand story online.* 1 2 3 4 5 Competitors + OfferingWho's playing in our space + what do we offer? For each of the statements below, rank your business: from 1 [not great] to 5 [super awesome] 12. We're clear on who the competitors are in our space* 1 2 3 4 5 13. We have a very clear idea as to the strengths and weaknesses of our top competition + how we feature in the landscape* 1 2 3 4 5 14. Our offering is very clear + our customer finds it easy to "buy" / work with us.* 1 2 3 4 5 Internal Brand + CultureAre our people helping us bring the vision to life? For each of the statements below, rank your business: from 1 [not great] to 5 [super awesome] 15. We have clear values - They are aligned to the vision, clearly communicated [and new staff screened to ensure they share these values]* 1 2 3 4 5 16. We work towards building an internal brand that's aligned to our culture + goals. Our brand is communicated internally on a regular basis.* 1 2 3 4 5 Name* Please enter your info one more time, so that we can send you the result.Email* Δ
