The Focus

Anna was looking to create a brand that was aligned with her heart centered approach to business

Project scope: Refresh The Brand

The Solution

  • Inspiration Board
  • Logo
  • Brand Colours
  • Brand Typography

The inspiration

Once all the brand strategy elements have been discussed, we take all the brand positioning elements and concepts – and capture it into a visual moodboard of where we want to take the brand.

This moodboard encapsulates Anna’s heart centered essence, the clients she serves – and how her coaching style builds them up again.

The brand elements

Then the process of creating brand elements begins. This is where we ensure that all the brand pieces help create a full brand experience + create a consistent message.

The Logo Options

the final Logo + sub brand marks:

Ps… Many people underestimate the importance of color.

but take a look at how the same sign looks different with a different background.

other brand collateral

the full brand style guide

What they said…

Anna Frandsen

Anna Frandsen

Owner + Business Coach

I am so thankful for the strategic and visual branding support that Emma provided for my business. It was truly a game-changer in upleveling the presence of my business online.

I know that it helped make my external visibility as match the quality of the coaching service that I offer. My favorite part of working with Emma was her ability to be creative but also organized. Emma delivered above and beyond my expectations for a brand– I highly recommend her!


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