Growspace

Creating a SAAS brand indentity for a talent platform in South Africa.

PROJECT DETAILS:

Industry:

SAAS

Business Type:

Career Development + Placement Portal

Package:

Fresh Brand

services:

Package included:

Brand Foundation
Brand Identity

Summary:

The Challenge:
The team had a big dream: Position Growspace as a worldclass platform to unlock talent in Africa.

With three years of working 1:1 with organisations, they saw a need for an online platform to bridge the gap between organisations, and talent… specifically in Africa.

We worked together to set the brand roadmap, and then developed the brand’s identity for them.

In order to position this SAAS brand effectively…

They needed to get really specific as to how they would position their brand differently to the others in the market… We spent time during their roadmap session – analysing how they were different to other big players in the market – so that we could tailor the brand to their Unique positioning.

Here are the 4 concepts we explored for the client:

The brand identity needed to feel “Cool” + “African”

[and also worldclass].

When we started exploring where to take the brand, we asked ourselves:

“what do we want a “cool tech platform for talent acquisition” to look like?”

The blend between “trendy”… but still “African” was a fun concept to explore.

[as you can see by the moodboards above]

The moodboards create a discussion point with the client

[which also leaves them feeling relieved that we “get” their vision]

And once we identified what they loved, and agreed on a way forward…

The next step was to build a brand identity:

Let’s develop something great together.

Let’s have a chat about where you are, where you want to be, and we’ll take it from there. Build your business with a creative partner who is all about strategic growth.

Reach out to book a session