When is the right time to rebrand?
It’s a question I’ve been asked a few times.
My short go to answer is:
When your brand is not feeling aligned to you,
Or you’re feeling like it isn’t representing you,
Or if you feel like you aren’t attracting the right clients,
Then more than likely it is time for that rebrand.
But… when I say rebrand… I don’t mean a full rebrand.
There are different stages of rebranding…
different options depending on where you are in your business right now!
After over 100 calls with different entrepreneurs, I find that they mainly fall into one of these 4 categories:
What stage of branding are you in?
Here’s me chatting you through the different stages of branding, and what you need to help you in that stage!
Stage 1: Coffee Chats: You’re starting out and still need to figure this whole “business thing” out – instead of branding – invest in coaching!
Stage 2: Treats Stage: Business is getting traction, but you’re still Bootstrapping + need a little up with the uplevel – invest in some templates!
Stage 3: Sushi Stage: You have reached the end of your DIY, and you are ready for more [but not quite at the stage of investing big $$$$ yet] – invest in a starter rebrand.
Stage 4: Picnic Stage: You’re ready to position your expertise, and investing in someone to help you bring your brand to life is a no-brainer [because right now, things are defs not aligned] – then it’s time for a full rebrand!