A quick guide to describe what you do (+ how you serve your clients) – in 10 words or less

A quick guide to describe what you do (+ how you serve your clients) - in 10 words or less.

Jan 14, 2019


I put a question out on social media – asking people how they serve their clients – in 10 words or less.

It’s a simple question… right?

As people were answering the question,

I noticed some glaring gaps in how they were positioning their service + brand.

Yes, 10 words is tight… but it forces us to get really clear and focused on what we put in there.

to really think about how we position our services, and how we go about what we do.

Want to play along?

How do you serve your clients?

What should you include in your description of how you serve your clients?

Here are a few key items that you should include:

// what you do
// who you serve
// what makes you different

A quick guide to describe how to serve your clients in 10 words or less - created by @FreshSageSA - Boutique Brand Strategy Studio

Can you sum yours up into 10 words?

Looking for an example? Mine is:

Creating real fresh brand experiences for service based businesses.

It’s pretty tight, and to the point.

But what I’m saying in just 10 words is pretty deep:

// I create the brand + it’s about a brand experience – from strategy – all the way through to execution… and a whole client experience
// My approach is on “real + fresh” brands – so I create brands that are authentic, yet fresh + creative.
// service based businesses – this is to sum up the consultant, the coach, the mentor, the strategist, the copywriter, the social media guru, the VA or OBM… anyone who serves their clients

Now… go ahead and write yours.

1. Take out a piece of paper, and jot down:

// what I do is ____
// I serve ____
// what makes me different is ____


2. Now it’s time to distill those thoughts + Summarise the key elements – into10 words only!!

How does it feel?

Happy with it?

Before you sign off – Lets make sure it’s really clear + positioning you effectively!

A quick guide to describe how to serve your clients in 10 words or less - created by @FreshSageSA - Boutique Brand Strategy Studio

Some tips to help you clearly position how you serve your clients:

Learn from the feedback I just gave a bunch of other people who took the exercise on.

Here are a couple of aspects they struggled with, and how – with a tip or two from me – they were able to more effectively position what they do:

// Some couldn’t distil their message into just 10 words

My Tip: cut back on the fluff.

What are the words in there that aren’t adding value?

// some were too vague – their statement didn’t say much

Tip: Look at how you can position it more clearly?

You give them tools to operate their business… what tools?

// some were too clear… borderline snooze-worthy

Tip: how can you breathe life into your statement?

what makes you different from all the others?

// All the right ingredients, but hard to chew

One statement was very clear and it even showcased how she was different… but it felt clunky + hard to read [let alone if she had to say it out loud].

Tip: In that case… juggle the words around so that they read easier.

Now share in the comments below… how are you serving your clients [in 10 words or less]

If you find that you’re still not sure whether your10 words are landing properly, book in an espresso session with me – and we will work through each piece of that statement to make sure it lands with your ideal clients.

About the Author

Emma is the Chief Coffee Drinker here at FreshSage. With over a decade in branding + another decade in corporate business - she's always balancing the creative with business strategy + goals. She believes everyone has a purpose + calling, and secretly loves helping her clients find theirs. When she's not building brand experiences, she's spending time with her High-school sweetheart + kidlet, tinkering in her veg garden, painting an abstract, and enjoying vino with friends.

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