Adding fresh strategy flavour to the “YOU ARE WELL” brand

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Mar 2, 2018


Rebekah was feeling like her “you are well” branding needed a little tweak.

Time for a little refresh.

There were aspects that she loved… like her logo,

but there were other elements that didn’t feel like they quite represented where she wanted to take the brand.

So we went to work.

Taking a fresh look at her brand strategy, we were able to dig down into who her client is now:

Image source credits: take a look at my pinterest board

Meet “Danny”… Rebekah’s client.

As you can tell, the focus was to create a brand that helped “Danny” create a whole life… mind, body and spirit.

Whilst working with Rebekah… Danny feels the hope – knowing that someone else out there understands what it’s like to have health complications, she’s supported by Rebekah, and Danny becomes confident that she knows what she needs to do next… confident that there is a way forward.

Looking at how this all comes through in the branding:

Image source credits: take a look at my pinterest board

Now Rebekah has a brand that she feels confidently represents her, is aligned to where she is taking her business, and will attract “Danny”.

So I thought I’d catch up with Rebekah…

and ask her a bit more about how she experienced the brand strategy process with me.

Considering I already had the logo, this process of having the strategy to revise my brand allowed me to feel much clearer about things & fill in the gaps I was feeling.

It ties it all together to give the right vibe… connecting you to who you’re trying to reach – in a visual way!

Your brand really is a visual extension of your business.

It’s what helps us make friends first & build know like & trust before they even connect with us.

People buy with their eyes first – and I feel like I’m dressing my business in a way that will attract the people I want.

Im curious Rebekah…

what do you feel was the biggest benefit from having brand strategy?

The biggest benefit was taking the “unsure” things I had worked on already (and done in previous worksheets) and giving me the clarity, confidence, and in-depth direction.

Having someone to ask the right questions to dig deeper.

Sometimes you feel like you’re shooting at a dartboard blind, and this basically takes the blindfold off.

With clear direction, I feel more confident. Instead of hoping I hit the dartboard, I know that I am!

Awesome… So Rebekah, People are wondering…

What is the experience of working with me like?

In a nutshell… I felt supported.

After doing all the worksheets in the past, I wondered if I was doing it right.

It was so great to have you as a sounding board.

But I also felt challenged.

By asking deeper questions – going into the “why” – and I felt guided… which allowed me to take a big sigh of relief!

The process is also easy to work through, the system allowed me to just along with your guidance.

It felt so great to be “getting it done” without the heavy burden on my plate to do it!

There you have it!

I love how Rebekah is sharing how her clear brand strategy gave her focus and direction.

What she didn’t share…

…is that she was able to fully book her program, getting more paying clients than she had before!!!

I love how she was able to feel really confident to put herself out, and be visible to the right clients.

About the Author

Emma is the Chief Coffee Drinker here at FreshSage. With over a decade in branding + another decade in corporate business - she's always balancing the creative with business strategy + goals. She believes everyone has a purpose + calling, and secretly loves helping her clients find theirs. When she's not building brand experiences, she's spending time with her High-school sweetheart + kidlet, tinkering in her veg garden, painting an abstract, and enjoying vino with friends.

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