Want a memorable brand? Understand the role of color in making an impact!

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Mar 7, 2019


Want your brand to be memorable?

We all want a brand that stands out.

We all want to quickly grab our ideal clients attention.

So what is a quick, yet effective way to catch your ideal clients attention?

That doesn’t require using a pic of cute instagram worthy puppies to pull on your clients heart strings?

Its through… wait for it… color!


People remember how you make them feel,

and Color is a powerful way to evoke that emotion!

so by consistently using a tight color palette,

You’ll be more easier to remember!


Want to see for yourself?

Here is one color palette, where the only shift I made, was the one color… from green to grey.

It’s a subtle shift…

…but you’ll probably find that you’re attracted to one color over the other, am I right?!?!?!

So does a subtle shift like that make a difference to what the brand looks and feels like?


 Take a look at the palette closer here:

what it looks like in action:

and then let’s look at a really bold example of how that one little shift plays out in a graphic:

So how can you go about creating a brand that’s memorable, through color?


If you want to stand out… I’m going to start with the idea that less is more.

The palette above will stand out, because I have a few main colors, and have spliced it with neutrals for balance. 

If I were to use this palette wisely, I would look to using just 2 or 3 brand colors within that palette – to help this business really stand out!

Using those few colors consistently… and the person who interacts with the brand, will slowly but surely link those colors to you.

So… if I cut the above palette down to just three colors? 

Here are 4 different examples of different emotions you can evoke when you just blend three of the colors together: 

This is a fun fresh palette, confident – yet quietly charge… an overall caring feel about this color choice… with a splash of energy!

Bringing in the taupe, gives this palette a more professional feel… that could either lend towards nurturing / subtle no-nonsense approach

The blue / grey combo is confident, but calm… it’s very clear + focused and streamlined.

This makes a strong “no bullshit” statement, saying “I’m focused and driven” it’s all about delivery here

Which one stood out for you?

Even though I only used 3 colors, you probably gravitated to one over the others… am I right?!?!?!

Did you find that it evoked a similar emotion to the ones it evoked for me?


Back to being memorable…

If you had to see this tight palette regularly,

and it continually evoking similar emotions… 

You’d quickly remember the brand, wouldn’t you?

The important question becomes…

what emotion is your brand evoking?

Is the combination you’re using,

conveying a message that would attract your ideal client?

Want a complimentary brand assessment?

I’d love to support you with a complimentary 30min brand assessment.

// We’ll dive into where you’re taking your brand

// I’ll analyse your current brand [and give you feedback on how your current potential clients are viewing your brand]

// I will share thoughts on your next steps. 

About the Author

Emma is the Chief Coffee Drinker here at FreshSage. With over a decade in branding + another decade in corporate business - she's always balancing the creative with business strategy + goals. She believes everyone has a purpose + calling, and secretly loves helping her clients find theirs. When she's not building brand experiences, she's spending time with her High-school sweetheart + kidlet, tinkering in her veg garden, painting an abstract, and enjoying vino with friends.

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