The Power of Brand Strategy in Driving Business Growth

by Emma Weise | Jul 13, 2025 | Brand Strategy

As you’re busy working out your targets for this next quarter… you might be wondering whether you’re moving the needle of your businesses in the most effective way? You’ve heard about brand strategy, but will it help you drive business growth? How Brand Strategy can...

Too Expensive to Rebrand? Or Too Expensive Not To?

by Emma Weise | Jul 12, 2025 | Brand Strategy

 Too Expensive to Rebrand? Or Too Expensive Not To? There’s a question I hear often from leaders of established businesses: “Isn’t it just too expensive to rebrand?” On the surface, it’s a fair concern. You’ve built a successful business. People know your name. The...

How Founders Can Realign Their Brand After Rapid Growth [and Chaos]

by Emma Weise | Jul 12, 2025 | Brand Strategy, Business + Leadership

Chaos creeps into a brand quietly. Often going unnoticed. Perhaps you can relate to Elena, the CEO of a thriving consulting firm that grew from a solo operation to a team of 20 professionals over the last decade. Her company, once known for its personalised leadership...