by Emma Weise | Jul 12, 2025 | Brand Strategy, Business + Leadership
Chaos creeps into a brand quietly. Often going unnoticed. Perhaps you can relate to Elena, the CEO of a thriving consulting firm that grew from a solo operation to a team of 20 professionals over the last decade. Her company, once known for its personalised leadership...
by FSTeam | Aug 28, 2019 | Brand Identity, Business + Leadership
If you’re anything like me, you appreciate a really great cup of coffee… yes??? Me too! Whilst contemplating what I’d be sharing at a local entrepreneurial breakfast, I was staring deep into my coffee mug. Whilst lost in thought, it dawned on me. A really great cup of...
by FSTeam | Jun 27, 2019 | Business + Leadership
“When you support small business you support a dream” I love seeing people grow their dreams & bring their business to life. I suspect you do too! So how do we encourage and support local businesses? When your friends and family start their business, you know you...
by FSTeam | Jan 14, 2019 | Brand Strategy, Business + Leadership
I put a question out on social media – asking people how they serve their clients – in 10 words or less. It’s a simple question… right? As people were answering the question, I noticed some glaring gaps in how they were positioning their service + brand. Yes, 10 words...
by FSTeam | Jan 11, 2019 | Brand Identity, Business + Leadership
I got an awesome question today from Isabella today… she asked: “When is it time to get branded when you just started out?“ Here’s my “off the cuff” and “shot straight from the hip” answer – with an important caveat: it really depends on the business and market...