Vocal Yokel Session: What do Coffee + Branding have in common?

Emma Weise takes you on a coffee journey - illustrating how the coffee + branding process are pretty similar! Collaboration with: Yokel Local Project Venue: Ginger + Co. Coffee Captured by: Shayne Bright Photography
Date: August 28, 2019

Fresh Insights  ⎯⎯⎯⎯⎯

If you’re anything like me, you appreciate a really great cup of coffee… yes???

Me too!

Whilst contemplating what I’d be sharing at a local entrepreneurial breakfast, I was staring deep into my coffee mug.

Whilst lost in thought, it dawned on me.

A really great cup of coffee goes through a few stages… it’s quite an artful process.

And actually…

I realised that there are some similarities to how brands are created.

Lucky for you, they recorded me!

So welcome into Ginger + Co coffee shop, join the other entrepreneurs as they hear me chatting about what coffee + branding have in common.

 

Session: What to branding and coffee have in common

Collaboration: Local Yokel Project

Venue: Ginger + Co Coffee Shop

Photography + Video: Shayne Bright [property photographers]

 

Hope you enjoyed that?

Emma

If you’re ready to create a solid brand foundation + build a consistent experience the freshsage team are here to guide you. Let’s work together to create a brand that aligns with your “special blend” – so that you attract the right clients + position yourself for growth in your market.

About the Author

Emma is the Chief Coffee Drinker here at FreshSage. With over a decade in branding + another decade in corporate business - she's always balancing the creative with business strategy + goals. She believes everyone has a purpose + calling, and secretly loves helping her clients find theirs. When she's not building brand experiences, she's spending time with her High-school sweetheart + kidlet, seeking a cafe fix, painting an abstract, and enjoying vino with friends.

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