Fresh branding that positions you as the expert.
Your brand and website should reflect your well earned reputation, attracting more of the clients you’re meant to serve.
Clearly Stand Out
Attract Opportunities
Grow your Business
You’ve built your business through grit.
But what got you here, won’t get you there…
and now you’re finding that your brand is holding you back.
Feeling scattered in your messaging?
Your brand isn't reflecting your expertise?
Struggling to stand out in a crowded market?
You’re not alone.
Many established consultants find themselves stuck between their hard-earned expertise and a brand that doesn’t do it justice.
46% of consumers
are more likely to purchase
from brands they can trust.
So how you position your brand directly impacts your bottom line.
Without a clear strategy and polished visual identity, you’re losing out on clients who are willing to pay for the value you bring.
Meet Trudy:
She got 11 leads + booked 4 calls in 2 months.
After zoning in on her ideal client, messaging + positioning… we were able to create a brand that really speaks to her ideal client. Result: Growth.
Refreshing your brand and website
can feel overwhelming.
Our proven framework will elevate your brand with a refreshed brand and website that matches your authority and vision.
Our Process
STEP 1: Get Clear + Focused
We start every project with strategy.
It ensures that we get rid of the distractions, getting clear on the how to achieve your business goals – through your brand
STEP 2. Align the Brand
With clear focus, it’s time to make sure all the pieces of the brand are positioning you in the best possible light.
When your client experiences a consistent brand – you build trust at each stage of the customer journey.
STEP 3. Grow your business
We partner with you – to help you achieve your goals. Think of us like a sounding board: Holding you accountable + being there to bounce ideas off of.
Step 3 is the difference between planning, and taking the relevant action that gets you results. [oh, and it saves you from spending money on the wrong things].
Some of the consulting brands
we refreshed:
What they said…
Natasha
Because of the work I have done with you, I have managed to already start on some of my business objectives + met with an ideal client the week after the roadmap!
Mark Bowness |
Nokuthula | Growspace
Thanks so much for setting us up for success!!!
Natasha
Mark Bowness |
Nokuthula | Growspace
Are we the creative partner you have been looking for?
You’ve been looking for the right creative to work with… someone who understands the world of consulting, who can help you figure out what makes you unique, which client to pick + how to create unique offers for them.
I’m Emma, Brand Strategist + Founder of FreshSage… let’s have a chat and see if we are a good fit for each other.
Branding to help you at each stage.
If you’re a consultant, coach, or professional with a small team…
here’s how we can help you:
1 day
Brand Foundation
You’re searching for clarity? Focus your brand for impact with a clear, customised 3 month blueprint. The Brand Roadmap
1 Week
Linkedin Level-up
An efficient solution for new businesses that need a simple brand refresh to get started + get you positioned on Linkedin.
6-8 Weeks
Custom Rebrand
You’re an established consultancy, looking for the full rebrand experience – including strategy, identity, website, socials.
Option 1: The Brand Roadmap
One session | One Document | in 1 Day
Get clarity + direction with a 3 month brand roadmap – mapped out in only 1 day.
What is the brand roadmap?
The brand roadmap package is designed to help you focus you brand – laying a solid foundation for impact + success.
We will unpack the following:
- Uniquely position yourself
- Set a clear brand goal
- Identify the right clients
- Create clear offers
What you get
- Pre-session questions
- 90 minute strategy session
- Custom 3 month blueprint
- Follow up session to discuss blueprint
Getting you on the right path with a clear plan for success.
Investment: $595
Option 2: Linkedin Level-Up
Identity | Linkedin Profile | 1 week
Refresh how you position yourself on Linkedin with this quick brand fix.
If you are a more established business who needs an extensive brand strategy, full brand identity and more expansive & custom website designs then our custom brand option would be better suited for you.
What is the Linkedin Level-up
Whether you have a brand or not, this is the “quick fix” to help you show up as an expert on Linkedin
What it includes:
Not displayed
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
1. First an Audit
You’ll answer some questions about your brand foundation. We review your portfolio to see how it matches up.
2. Content Clean up
Headline Rewrite:
Working the “critical first words” that people read before connecting with you
About section rewrite:
Because everyone makes it about them, when it should rather be a converting opportunities to call you
Content Strategy:
Not sure what to post on social media? We will discuss a content strategy + topics that would work for your brand [+ include my content template]
3. Update your image
Colour Palette:
If you don’t have a colour palette for your brand, we will recommend one that positions you effectively.
Cover image redesign:
Making sure that you make a great first impression with a banner refresh
Feature Section images designed:
Let’s point people in the right direction.
“My profile positions me as a professional. It’s clear + slick – thanks Emma!” – Sharon
Post Templates designed:
So that you create content that is on brand + memorable [Includes Carousel + image template – customised to your brand colours and fonts]
“After putting out my first post – we had someone contact us to enquire about one of our products!” – Kevin
What you get
- Profile Audit
- Initial consultation session
- Headline Rewrite
- About section rewrite
- Content Strategy [Topics + Themes + Calendar template]
- Colour Palette [review / suggested]
- Cover image redesign
- Feature Section images designed
- Post Templates aligned to brand colours
- Final Feedback Session [and PDF of recommended word changes]
Getting you on the right path with a clear plan for success.
Investment: $950
Option 3: Custom Rebrand
Strategy | Identity | Website | 6-8 weeks
Position your established business with a full brand identity, website and other collateral.
What is involved in a custom rebrand?
It’s time to refresh your brand, set yourself apart, and grow to that next level. But you know your current brand wont get you to where you want to go. We need to review your brand strategy to get clear + focused, then we design a custom brand refresh just for you [that way you don’t spend money in the wrong areas
What you get:
- Brand Strategy
- Brand identity [Logo, submarks, colour palette, fonts, images, textures / patterns, icons]
- Website [ranging from a 1 pager, to multiple pages / custom landing pages for each offer]
- Socials [Profile reviews, revamps, templates, or monthly content design]
Our clients often partner with us, to develop a brand that not only positions them as the expert, but attracts the clients they want to serve.
What it includes:
The Brand Strategy
Which includes:
- Current Brand Landscape Analysis
- Brand foundation:
- Brand Goal
- USP
- Ideal clients
- Clear Offers
- Brand Structure / Architecture
- Competitor Analysis
- User Journey
- User Profiles [3]
- Content Strategy + Plan
What you get
- Virtual strategy session
- PDF of findings
- Follow up session to discuss Strategy Document
Getting you on the right path with a clear plan for success.
Brand Identity
What do you get?
Brand Identity:
- Logo [Main, icon, and light versions]
- Colour Palette
- Typography suggestion
- Styleguide 1 pager
- Textures + Patterns
- Image suggestions for the brand
- icons in brand colours
Get visible + Grow Online
Options include [depending on strategy + Budget]
Website:
- Website options range from a 1 pager – to multiple pages
- Website Copy Guidance
- Website Wireframe [layout]
Social Presence:
- Content Strategy discussion: Topline content topics and plan outlined
- Notion Template – content calendar + with swipe files to help you write copy
- Social Template pack [customised to brand]
- Carousel Template Pack [customised to brand]
- First 3 pieces of content developed [copy + graphics] to set your brand up for success.
Investment: from $2,500+