MAF attorneys
Creating a brand identity for an attorney firm in South Africa.
PROJECT DETAILS:
Industry:
Consulting Service
Business Type:
Legal | Attorney
Package:
Fresh Brand
services:
Package included:
- Brand Audit
- Brand Foundation
- Brand Identity
Summary:
The Challenge:
As established as the client was, it was time to create a professional brand to go alongside the new office revamp.
The client wanted a brand that was “for the people”, not intimidating, appeal to the local community… whilst still feel professional.
In order to position this legal company effectively...
We took a look at the competitive landscape.
Assessing what the gaps were + how we could position the brand to attract more of the ideal client.
The brand identity needed to feel approachable + supportive – whilst feeling professional + modern. [but modern].
Thinking through a modern take on the overall brand, the client wanted to move away from the dated concepts that are usually associated with legal companies.
We like to make use of Brand Stylescapes to show the client how the brand comes together visually. In this case, the one brand stood out above the others for the client.
building the brand identity
We created a variety of submarks and icons so that the client could maintain brand identity despite the space allocation.
Here are some examples of how the brand is brought to life:
Let's develop something great together.
Let's have a chat about where you are, where you want to be, and we'll take it from there. Build your business with a creative partner who is all about strategic growth.
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