MAF attorneys
Creating a brand identity for an attorney firm in South Africa.
PROJECT DETAILS:
Industry:
Construction
Business Type:
Solar [Electrical]
Package:
Fresh Brand
services:
Package included:
- Brand Foundation
- Brand Identity
- Google Profile
- Social Page
- Website
Summary:
The Challenge: Whilst the client had a wealth of experience in the electrical space, he knew that he needed to niche his offering.
Added to that, there was another local company with a similar name, who had less than desirable ratings, and clients were getting confused.
We knew that we needed to create something that would position the brand effectively in the local market. In our research, we also saw that there was a space for a brand that had a bit more personality [whilst still appearing professional].
In order to position this legal company effectively…
We took a look at the competitive landscape.
Assessing what the gaps were + how we could position the brand to attract more of the ideal client.
The brand identity needed to feel approachable + supportive – whilst feeling professional + modern. [but modern].
Thinking through a modern take on the overall brand, the client wanted to move away from the dated concepts that are usually associated with legal companies.
We like to make use of Brand Stylescapes to show the client how the brand comes together visually. In this case, the one brand stood out above the others for the client.
building the brand identity
We created a variety of submarks and icons so that the client could maintain brand identity despite the space allocation.
Here are some examples of how the brand is brought to life:
Let’s develop something great together.
Let’s have a chat about where you are, where you want to be, and we’ll take it from there. Build your business with a creative partner who is all about strategic growth.
Take a look at other brands we partnered with:
