Academy of York
Creatively partnering with a college to build their online educational presence.
PROJECT DETAILS:
Industry:
Education
Business Type:
Online College
Package:
Fresh Brand Partner
services:
Retainer Package has included:
- Brand Audit
- Brand Strategy
- Google Banners
- Social Page
- Newsletters
Other Projects:
- Website
- Customer Success interviews
Summary:
The Challenge: The client is very established with over 15 years, and over 17,000 graduates under their belt. But they wanted to explore fresh ways to grow further.
During the Brand Audit it became apparent that more could be done to build a consistent brand presence online, and the Academy of York team partnered with FreshSage to do that.
Sticking with their existing brand, we got to work on building social pages, google banner ads, and their monthly newsletter. We also then took on a website refresh – so that the full brand experience was a consistent one.
Building a consistent social presence…
After setting up a content strategy for the client, we got to work on building brand consistency + memorability with the consumer.
We also created a separate brand for their monthly webinars “wisdom wednesday webinar” – geared to add value to both existing students + potential students alike.
Refreshing the Academy of York Website
We embarked on a project refresh the website aesthetic, whilst ensuring user functionality a premium concern - especially on mobile.
Wrapping up the brand with flyers to explain the offering.
There is something about a professionally designed flyer – that positions a brand to be taken seriously.
These tools assisted the client in booking candidates on courses, which they had previously struggled to do.
Let's develop something great together.
Let's have a chat about where you are, where you want to be, and we'll take it from there. Build your business with a creative partner who is all about strategic growth.
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