The Power of Brand Strategy in Driving Business Growth

by Emma Weise | Jul 13, 2025 | Brand Strategy

As you’re busy working out your targets for this next quarter… you might be wondering whether you’re moving the needle of your businesses in the most effective way? You’ve heard about brand strategy, but will it help you drive business growth? How Brand Strategy can...

Too Expensive to Rebrand? Or Too Expensive Not To?

by Emma Weise | Jul 12, 2025 | Brand Strategy

 Too Expensive to Rebrand? Or Too Expensive Not To? There’s a question I hear often from leaders of established businesses: “Isn’t it just too expensive to rebrand?” On the surface, it’s a fair concern. You’ve built a successful business. People know your name. The...

How Founders Can Realign Their Brand After Rapid Growth [and Chaos]

by Emma Weise | Jul 12, 2025 | Brand Strategy, Business + Leadership

Chaos creeps into a brand quietly. Often going unnoticed. Perhaps you can relate to Elena, the CEO of a thriving consulting firm that grew from a solo operation to a team of 20 professionals over the last decade. Her company, once known for its personalised leadership...

What is the cost of logo design in South Africa

by FSTeam | Jan 1, 2025 | Brand Identity, Brand Strategy

Question of the day: So, How much does a logo cost in South Africa? The cost of Logo design in South Africa – can vary greatly. The price for a logo alone can range from as little as R500 to R250k+ in South Africa. The price you’ll pay for a logo design...

Is it True That You Need to Rebrand Regularly to Stay Relevant?

by FSTeam | Jun 2, 2024 | Brand Strategy

The market is constantly changing. There’s constant pressure to rebrand and refresh to keep up with changing trends and stay top-of-mind for your customers. But does rebranding really need to happen as often as some would have you believe? Let’s dig deeper. What...

Vocal Yokel Session: What do Coffee + Branding have in common?

by FSTeam | Aug 28, 2019 | Brand Identity, Business + Leadership

If you’re anything like me, you appreciate a really great cup of coffee… yes??? Me too! Whilst contemplating what I’d be sharing at a local entrepreneurial breakfast, I was staring deep into my coffee mug. Whilst lost in thought, it dawned on me. A really great cup of...

9 easy ways to support local business [without too much effort]

by FSTeam | Jun 27, 2019 | Business + Leadership

“When you support small business you support a dream” I love seeing people grow their dreams & bring their business to life. I suspect you do too! So how do we encourage and support local businesses?  When your friends and family start their business, you know you...

A quick guide to describe what you do (+ how you serve your clients) – in 10 words or less

by FSTeam | Jan 14, 2019 | Brand Strategy, Business + Leadership

I put a question out on social media – asking people how they serve their clients – in 10 words or less. It’s a simple question… right? As people were answering the question, I noticed some glaring gaps in how they were positioning their service + brand. Yes, 10 words...

Fresh Question: Just started my business, should I invest in branding?

by FSTeam | Jan 11, 2019 | Brand Identity, Business + Leadership

I got an awesome question today from Isabella today… she asked: “When is it time to get branded when you just started out?“ Here’s my “off the cuff” and “shot straight from the hip” answer – with an important caveat: it really depends on the business and market...